The Grommet’s mission is to level the playing field to help the best products win — and help innovative small businesses to succeed.

Since 2008, Co-founder & CEO Jules Pieri and Co-founder & Chief Discovery Officer Joanne Domeniconi have launched more than 3,000 products in 16 categories, many of which have become household names, including Alex + Ani, Bombas Socks, FitBit, Food Should Taste Good, GoldieBlox, IdeaPaint, LovePop, Mrs. Meyer’s Clean Day, OtterBox, PopSockets, SimpliSafe, SodaStream, S’well, and many others.

The Grommet has also launched recent hits like bittersweet, Bondic, Butterie, FitKicks, i Genietti, Keysmart, Lake Art, The Negg, Peeps, PocketMonkey, Rogue Industries, Uuni, and many more.


The Grommet’s free ebook from 2015 provides lessons and inspirations with interviews with 100 Makers, inventors, and entrepreneurs who launched products on The Grommet.


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